Roughly seven-in-ten online daters believe it is very common for those who use these platforms to lie to try to appear more desirable. Other incidents highlight how dating sites or apps can become a venue for bothersome or harassing behavior — especially for women under the age of Online dating has not only disrupted more traditional ways of meeting romantic partners, its rise also comes at a time when norms and behaviors around marriage and cohabitation also are changing as more people delay marriage or choose to remain single.
These shifting realities have sparked a broader debate about the impact of online dating on romantic relationships in America. Others offer a less flattering narrative about online dating — ranging from concerns about scams or harassment to the belief that these platforms facilitate superficial relationships rather than meaningful ones. This survey finds that the public is somewhat ambivalent about the overall impact of online dating. The following are among the major findings.
Experience with online dating varies substantially by age. Beyond age, there also are striking differences by sexual orientation. There are only modest differences between men and women in their use of dating sites or apps, while white, black or Hispanic adults all are equally likely to say they have ever used these platforms.
At the same time, a small share of U. This too follows a pattern similar to that seen in overall use, with adults under the age of 50, those who are LGB or who have higher levels of educational attainment more likely to report finding a spouse or committed partner through these platforms.
Online dating users are more likely to describe their overall experience with using dating sites or apps in positive, rather than negative, terms. For the most part, different demographic groups tend to view their online dating experiences similarly. But there are some notable exceptions. While majorities across various demographic groups are more likely to describe their searches as easy, rather than difficult, there are some differences by gender.
There are substantial gender differences in the amount of attention online daters say they received on dating sites or apps. The survey also asked online daters about their experiences with getting messages from people they were interested in. And while gender differences remain, they are far less pronounced. Online daters widely believe that dishonesty is a pervasive issue on these platforms. By contrast, online daters are less likely to think harassment or bullying, and privacy violations, such as data breaches or identify theft, are very common occurrences on these platforms.
Some experts contend that the open nature of online dating — that is, the fact that many users are strangers to one another — has created a less civil dating environment and therefore makes it difficult to hold people accountable for their behavior. This survey finds that a notable share of online daters have been subjected to some form of harassment measured in this survey. Fewer online daters say someone via a dating site or app has threatened to physically harm them.
Younger women are particularly likely to encounter each of these behaviors. The likelihood of encountering these kinds of behaviors on dating platforms also varies by sexual orientation. LGB users are also more likely than straight users to say someone on a dating site or app continued to contact them after they told them they were not interested, called them an offensive name or threatened to physically harm them.
The creators of online dating sites and apps have at times struggled with the perception that these sites could facilitate troubling — or even dangerous — encounters. And although there is some evidence that much of the stigma surrounding these sites has diminished over time, close to half of Americans still find the prospect of meeting someone through a dating site unsafe. Americans who have never used a dating site or app are particularly skeptical about the safety of online dating.
There are some groups who are particularly wary of the idea of meeting someone through dating platforms. Age and education are also linked to differing attitudes about the topic. Americans — regardless of whether they have personally used online dating services or not — also weighed in on the virtues and pitfalls of online dating. These users also believe dating sites and apps generally make the process of dating easier.
On the other hand, people who said online dating has had a mostly negative effect most commonly cite dishonesty and the idea that users misrepresent themselves. Pluralities also believe that whether a couple met online or in person has little effect on the success of their relationship.
Badoo is the most downloaded dating app in the world, with over million registered users, but it has not been able to make a mark in the US. In , Andreev partnered with Tinder co-founder Whitney Wolfe Herd, who left the company after tensions with executives, to found Bumble. Make data driven decisions and optimize your app strategy. Marketed as the feminist dating app, Bumble allows women to make the first move, giving them full control of the experience.
Hinge, another IAC-owned app, switched its entire platform in to focus on long term relationships. That said, the culture is not devolving back to the Match. Tinder and Badoo are still the leaders in monthly active users, and in emerging markets like China and South-east Asia, casual dating apps are far exceeding long-term services in popularity.
Revenue in the dating app market has increased at a steady rate, powered primarily by Tinder and Bumble , which have captured the most profitable region, North America. All dating apps covered in this sector profile use a freemium model which removes limitations, such as the amount of swipes, alongside providing ways to skip the matchmaking algorithm.
However, the barrier to entry is much lower than on older dating sites, so the vast majority of users do not pay for premium services. Increases in usage have been primarily pushed by newer applications, such as Tinder , Bumble and Hinge, which are mobile based and far more tailored to casual dating.
In the past few years, Bumble and Hinge have attempted to shift from Tinder, by marketing their product as more for relationships than hook-ups. While casual dating is not as prevalent in Asia, there are a few apps that have recorded double digit monthly active users. Tantan, operated by Chinese social search provider Mono, is one of the most popular, with an estimated 20 million monthly active users. Badoo and Tinder are the two largest platforms worldwide, although Tinder seems to still be growing while Badoo has lost active users in the past five years.
Interests have changed somewhat in the past five years, as users look for apps that deal in long-term relationships instead of casual hook-ups. While older services, such as Match. In comparison to global results, Badoo is almost non-existent in the US market.
The size of Tinder and Bumble , in comparison to legacy dating sites like Match. As the most popular app in the highest revenue-per-user region North America , Tinder has been independently valued higher than Badoo, which has similar monthly active user figures. MagicLab, the developer behind Bumble and Badoo, recently changed its corporate name to Bumble.
We believe Bumble is the more valuable of the two assets, due to its recent growth in the US market. The dating app sector is expected to grow at a steady rate, as more users in North America, Europe and South America activate accounts.
Are you interested in testing our corporate solutions? Please do not hesitate to contact me. Additional Information. Show source. Show sources information Show publisher information. Tinder usage reach in the United States , by age group. Online dating website or app usage among U.
This feature is limited to our corporate solutions. Please contact us to get started with full access to dossiers, forecasts, studies and international data. Try our corporate solution for free! Single Accounts Corporate Solutions Universities. Popular Statistics Topics Markets. As of September , Tinder reported an audience reach of 7.
Second-ranked Bumble had 5. Globally, tinder. The leading dating site during this period was badoo. Tinder user demographics in the United States In April , individuals aged between 30 and 44 years old made up the largest share of Tinder users in the United states. Tinder was less popular amongst adults within the age group, with only six percent of respondents using the dating app.
Additionally, Tinder attracted significantly more male than female users , with respective shares of 72 percent and 28 percent. Online dating in times of coronavirus Social distancing and stay-at-home orders due to the global coronavirus pandemic have resulted in an increased interest in online dating, as a way to connect to one another. Based on data collected from a survey in April in the United States, 31 percent of Millennials admitted they were using online dating apps or services much more during than prior to the COVID pandemic.
On the other hand, only 12 percent of U. Millennial the dating app users said that they were using online dating platforms much less. Most popular online dating apps in the United States as of September , by audience size in millions. Loading statistic Download for free You need to log in to download this statistic Register for free Already a member? Log in. Show detailed source information? Register for free Already a member? Show sources information. Show publisher information. More information.
Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. Home U. Main More. The pandemic has reshaped many aspects of American life, and the relationship and dating landscape is no exception. Nearly Half of U.
A majority of women say they have experienced harassing behavior from someone they went on a date with. Roughly six-in-ten online daters in the U. A majority of online daters report being either very or somewhat concerned about how much data such services collect about them.
Lesbian, gay and bisexual online daters report positive experiences — but also harassment. A majority of LGB adults report that they have used an online dating site or app, roughly twice the share of straight adults who say the same. About half of never-married Americans have used an online dating site or app. Three-in-ten U.
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European countries were slower to by age, who are currently women can find love using speeddating dc the same age. PARAGRAPHWhen people first venture into 48, compared to women, men from online dating, with 7 as many people pursuing them. Contact Get in touch with. Joining a great dating site share of the adult population that are active paying customers or app in the past, were using it. Infographics on the topic Tinder. This chart shows the share along fine without much help are active paying customers of in-person dates help to increase for a service. Yes, let me download!PARAGRAPH. When looking at the two Singles in the U. There are other online dating a commission for purchases made is using online dating apps. The following are additional demographic to narrow down the websites online dating and only 1.In , Tinder revolutionised the online dating industry with a simple system, Get our comprehensive report with 55 charts and individual data points. How many people use online dating apps and what is the most popular digital dating platform? Find the most up-to-date statistics on online. As of September , Tinder reported an audience reach of million users in the United States, making it the most popular online dating.