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He mentions how you're about to learn the secrets, but the sales letter is full of bullet points that only tease the reader with benefits the "secrets" will give them. Putting the page numbers next to each point shows just how value-packed the book is. Another element he really nailed were his use of bonuses. Mike Schauer is the founder of Swiped. Visit the archives of this swipe's source URL or view past screenshots of doubleyourdating. You must be logged in to collect content Username or Email.
Remember Me. Education-Based Marketing by McDonalds. Get Swipe Updates. By putting page numbers next to each bullet, he made the reader start to imagine themselves going through the pages while further demonstrating how valuable each page is. In your copy, try mentioning the module, page, section etc.
Eben overwhelms the visitor with bonuses. Always try to include bonuses in your offer. Towards the end of the letter, he starts to paint the picture of what might happen if they don't take action. Eben used it wisely to alleviate risk from buying his eBook. Lastly, take note of how Eben actually jumps right into the eBook sale after you opt-in.
This is a ballsy move you rarely see today, but I think it's a good thing to test for a low front-end product. Mike Schauer is the founder of Swiped. You must be logged in to collect content Username or Email. Remember Me. Get Swipe Updates. This is evident in Eben's long-running, no-frills opt-in form. Test soft-selling a low-price front-end product after someone opts in.
If you're going to try it, keep in mind that it should ideally be closely-related to the opt-in offer. Analyst Spotlight. Each week, you'll receive new "Swipe Studies" analyzing successful promotions.
The most recognized informational dating product ever. Here it is! View More others the massive opportunity that is, selling information products online. Eben Pagan pen name David DeAngelo first released the book in after building a loyal following on dating forums. He mentions how you're about to learn the secrets, but the sales letter is full of bullet points that only tease the reader with benefits the "secrets" will give them.
Putting the page numbers next to each point shows just how value-packed the book is. Another element he really nailed were his use of bonuses. Mike Schauer is the founder of Swiped. Visit the archives of this swipe's source URL or view past screenshots of doubleyourdating. You must be logged in to collect content Username or Email. Remember Me. Education-Based Marketing by McDonalds. Get Swipe Updates. By putting page numbers next to each bullet, he made the reader start to imagine themselves going through the pages while further demonstrating how valuable each page is.
In your copy, try mentioning the module, page, section etc. Eben Pagan is one of the prolific and most successful American entrepreneurs, internet marketers, author and speaker. As a successful entrepreneur, Pagan has defined his expertise in many phases of the game of life and has a great deal to teach anyone interested in learning the secrets of success Walker, You see, in I was in a very dark place in my life.
I was a shy, introverted 18 year old in university who struggled with social anxiety, loneliness, and a lack of self-confidence. I came across Double Your Dating and it changed my life forever. Double Your Dating shares effective tips, context, and pure social science on how men in our modern world can attract beautiful women. I read his book many times and attended his seminars which opened up my world to new possibilities and opportunities.
This is what makes Eben a valuable e-mentor for those who might not have social capital or easy access to a mentor. You can find a summary of Double Your Dating, along with many other great personal development tools on the Resources page. If you resonated with this post or have any questions then let us connect.
Once a category fills up, the mind closes it. This happens across all categories — canned foods, brands of cars, places to go on vacation, etc. Create a new category that you can be first in and let others compete to get in.
In my business, Double Your Dating, I looked at the market place. I discovered that a lot of relationship books and programs already existed but there were few resources on just dating. My customers were men who needed to learn how to get the date in the first place so that they could then go on to have a relationship. I created a new category: Dating Advice For Men. Base your new mental category on a key need that is currently unmet, and build out your product to meet it.
Something interesting occurs within categories. The big lb. IBM dominated the computer market for decades. They created all kinds of software. It made sense that they should have been 1 in software. Microsoft was. Microsoft was able to become 1 in software because they split off that portion and went to work on it. They were a big company that had tens of thousands of dollars in the bank and all kinds of experience with software and even search engines.
Google did. A little startup of a couple of young guys created something that actually beat Microsoft. Google won the search engine game. With million or so people using Gmail and everybody on the planet using their search engine, maps, and other tools, Google should have gone on to win the social networking game.
Facebook did. Big companies lose because instead of creating a new niche and a new business, they try to take the old stuff they used to do and re-label it. These big companies were already placed in a mental category. So we go with the new thing. Every business category eventually becomes two categories — or more. Computers became laptops and desktops, cars became compact cars, midsize cars, and luxury cars. You win by creating and promoting the category itself, not just your particular business or product.
Who was the first search engine? Who was the first energy drink? Who was the first portable MP3 player? Being first is more memorable than being better. This is an example of human psychology that is very counterintuitive. These particular names, these brands, these companies are so well known they almost represent the entire category in the mind.
For the real masters of this game, their brand name has become the name of the category. People start to call the category by the brand name. Examples include Jello-o, Kleenex, or now even Starbucks. Create your category. For a more indepth look into how to use these strategies to immediately build your reputation in your coaching business, click below to watch the Free Training.
All of the technical things can be overwhelming. Email software, setting up webinars, and landing page creation can leave you not knowing where to begin. Sound counterintuitive? Let me explain. My good friend and legendary marketer, Dean Jackson, gives a really great analogy of moving the free line.
You want a squirrel to eat out of your hand. How do you make it happen? Well, you make a line of potato chips. First, you put one down, then another 2 feet away, then another, so on and so forth. This is exactly what coaches need to do with prospects. You have to build trust first. Setting up a website and sending clients there is like trying to get the squirrel to eat out of your hand on the first chip. Instead of driving prospects directly to the sales page, I gave them a taste of my value by giving away a free gift first.
Men would take to the internet to search for information on dating. They were seeking advice on how to avoid getting rejected by women. When they clicked on it, they were taken to an optin page offering a free gift 2nd potato chip. Only after they received the free gift, and got to know me and experience real value at no cost, would I then start to offer my ebook and other paid services.
I strategically moved my free line to get more coaching clients by following this simple sequence:. Offering a valuable free gift is an excellent way to do this. But it paid off. You have to dive into the conversation that your potential client is having in their head.
Where are they coming from? What are they thinking? What is the 1 thing they want or want to avoid? When you tap into their mind and heart, and convey their pains and desires on paper, the right person signs up instantly. Sign up for the training below to learn how to lure clients in by creating the perfect irresistible free gift. Fear can creep in and cause you to feel numb at the idea of making the change.
Fear is the most debilitating obstacle we face in business. The fear of rejection and failure stems from a lack of control. You need to recognize that fear is part of the process and overcome it so you can take action. This kind of thinking leads to behavioral and conceptual mistakes that can be damaging and expensive to long term success. While we may share intrinsic, inalienable rights to freedom, expression, opportunity, and pursuing happiness… we are not all the same. This is great news. It means you possess unique gifts unique that will allow you to create success somewhere in the world.
We each have unique gifts to offer. BUT , if we get too focused on individual differences, we lose touch with reality. This is an important distinction I learned from my good friend and mentor, Wyatt Woodsmall. One of the big mistakes I see people make is choosing their life direction based on how they feel and what they want to do without considering the available opportunities.
The truth is, most businesses and markets are not growing — you need to recognize what they are and avoid them. Find the opportunities that are on the rise, and follow them into the future. Most of us have learned how to show up at our place of employment, get a pat on the head from someone else, and take home a paycheck. This is the lowest level of value creation. I have unique gifts and abilities that can be turned into consistent high income.
This must be your mental approach. There are more than enough opportunities available for me to become highly successful. New people fill new opportunities, and there are new opportunities being created for me everyday. In the dawn of the computer and tech age, IBM made computer hardware. IBM should have dominated when the software industry emerged. The new opportunity was filled by a new company, Microsoft. Microsoft should have gone on to dominate the internet.
And the list goes on and on. There are new opportunities everyday for new people to fill. You just need to tune in and take advantage of them. How do you find opportunities? First, you have to believe they exist.
Then, you have to develop yourself and understand the industry and types of businesses where you can create a lot of value. When I started teaching online courses about how to succeed in business and personal life, I saw an opportunity. In the past, income was about doing work. In the future, income is about results and value creation. Today, some people get wealthy very rapidly. I am responsible for my results, even though there are many challenges outside my control.
We have to take responsibility for our results. There are many factors in life that are outside of our control, BUT we actually gain back control when we take responsibility for the results and value we create. We can then do a better job at intentionally creating them. Connecting my talent to big future opportunities, then developing my talent into a strength I can focus over the long term to create massive value, is my road to high income. In the course, we uncover the industries, business models, roles, and specific skills where growth is likely to occur.
As a result, they drain their time, energy, and joy for coaching by seeking out and trying to work with with the wrong people. The client who tried to bargain with you before signing up for your service. The one who constantly requests extras not included in the project scope. Yet, so many of us end up doing so. As you build your coaching practice, you will learn that few things waste time and money like unqualified leads. You want the individuals who know what they want, are financially willing and able to invest, and simply need your guidance to make it happen.
Many people get to a point in their life where they realize they are frustrated, fed up, and ready for change. They KNOW what they want. They have a specific goal, need, or outcome in mind. They simply need your help getting there. Imagine… we randomly pick up people off the street right now. A prospect is someone with whom you setup an appointment to talk to about being a client.
I was just looking for more information. Avoid wasting time, energy, and resources by deciding to work exclusively with the right people. But before you can market, you need to figure out who that Qualified Client is for your coaching services. You need to spend some time getting crystal clear on who your ideal, Qualified Client is, and what makes them a great client for you to work with. In this training, you will learn the 1 tool to use to become a magnet for attracting Qualified Clients on autopilot.
The freedom to do what you want, where you want, when you want. You decide where to work. You have full control over your environment. You decide where to set up your computer, the chair you want to sit in, and what you surround yourself with. You decide when to work. You can take a break when you want, and follow the routine that best suites you.
Controlling your environment and setting your own work hours are two of the greatest flexibilities a virtual business gives you. If the first thing you want to do when you wake up in the morning is go to a yoga class, or go for a run through the park, you can. You literally get to shape your business around your life. This is a personal favorite of mine. Commuting is expensive and consumes time, effort, and energy.
You have to get up early in the morning, and put extra effort into preparing yourself to look like a professional. Years ago, I met Tony Robbins at a time when he was going through some interesting changes in his business. After showing him how our business worked, he decided to get rid of his big expensive office and switch his business to a virtual model. He later told me it saved him a lot of money in rent and other expenses, and he was really glad he did it.
Those are 5 of the advantages to the virtual lifestyle. We humans like to communicate with each other. When you work virtually, you lose a lot of the bandwidth that comes along with in-person encounters like facial expressions and voice tone. With freedom comes responsibility. We need to train the people we care about to support us in our virtual business. We humans are used to working and being around other humans. We unconsciously seek it out.
We can be deceived by the apparent simplicity of looking at a set of stats on a computer screen and forgetting that each one of those numbers represents a real human being. This is one the biggest fears business owners face when going virtual. Search technology like Google allows us to go online and type in an idea or question and yield instant results.
In a fraction of a second you can tap into one of the largest networks in the world using billions of dollars worth of technology. What does your home look like? Who are you surrounded by? What kind of food do you eat? What kind of activities do you partake in for leisure?
Think about what would have to happen in your business so that you could live that lifestyle. Where is your office setup? In your bedroom? A den? The garage? The basement? How big is your business? How many customers do you have? How much money are you making? How much of that is profit? How many people are working inside your business?
When you dedicate the time and energy to dive in and complete this exercise, you communicate your intention on all levels. Your inner workings begin to see your vision as reality, and they work to make it happen. Is it because the higher paid coaches have more experience?
More certifications? The 1 secret to becoming a high paid coach is learning how to paint a vivid picture of the desired outcome, and conveying the confidence that YOU are the person to help produce that outcome. First, you have to get clear on the features, advantages, and benefits of what you have to offer. Benefit — the positive experience your client enjoys as a result. No one wants to buy air conditioning. The advantage is what it does: it cools down the air in the car. The benefit is the experience of enjoying a comfortable temperature inside, regardless of the temperature outside.
We only want the end-result: getting to ride around on a hot day with the windows rolled up and the perfect temperature inside. The feature is the light switch itself. The advantage is that it switches on the power to the lights. It asks the following questions:. We could just as easily substitute this example with getting a raise at work, learning a new skill, or achieving a relationship goal.
Plug in your example here. They might start feeling more energetic in their physical and emotional state. They might notice a new feeling of optimism or joy. This positive energy might lead others to want to be around them more. You look great! They might discover a renewed sense of pride and gratitude. When you accomplish a longing desire, it reaffirms that you are worthy and that if you can do this, you can do anything.
The Evidence Procedure is the ideas that surface, the thoughts going through the mind, and all of the possibilities that arise as a result. We have to think about the how. Sign up below to learn how to confidently position yourself as a High Paid Virtual Coach.
If you want to accelerate the growth of your business, profits, and income, there are really only two things you should be focusing on. Find out what they are inside my new report. But you come home from your physically, mentally, and emotionally drained. So, how do we align the physical, mental, and emotional so we can do our best work? How Do We Do This? How Does It Work? In the Solution, you work in 2 blocks of 1 hour. Then, you take a 30 min break.
Pro Tip: Get a timer. Peter Drucker said that business is really about 2 things: Marketing Innovation Marketing is getting your customers to find you and give you money in exchange for your products and services. Your job is to find it. The more personalized your communication is, the better this typically works. The 12 key marketing mindsets that automatically reset your thinking to create world class marketing. How to pinpoint the exact emotional hot button motivator that is driving your customer to take action.
How to use this emotional motivator in every part of your marketing from beginning to end and increase the sales of every marketing campaign you run. In other words, you learn how to align all of your marketing around your hot button motivator. How to construct a customer avatar so you can speak directly to your prospect of customer in a way that is uniquely persuasive and motivating.
You learn the entire methodology here inside of Marketing Step By Step… How to use education to build trust and rapport with your customers and teach them why they need to buy. Use And Include: Alliteration — the same sound at the beginning of two words. Rhyme — the same sound at the end of two or more words. Rhythm — words that have some kind of repetitive meter to it. Power Associations — connections to what the name is in the first place.
Visit the archives of this swipe's source URL or view past screenshots of doubleyourdating. You must be logged in to collect content Username or Email. Remember Me. Education-Based Marketing by McDonalds. Get Swipe Updates. By putting page numbers next to each bullet, he made the reader start to imagine themselves going through the pages while further demonstrating how valuable each page is.
In your copy, try mentioning the module, page, section etc. Eben overwhelms the visitor with bonuses. Always try to include bonuses in your offer. Towards the end of the letter, he starts to paint the picture of what might happen if they don't take action.
Eben used it wisely to alleviate risk from buying his eBook. Lastly, remember that this was Eben's front-end product. He didn't intend to bank off of this product alone. Analyst Spotlight. Go To Archives of This Site.
If you resonated with this post or have any questions then let us connect. Please log in again. The login page will open in a new tab. After logging in you can close it and return to this page. Skip to primary navigation Skip to main content Skip to primary sidebar Skip to footer. Social Expert: Eben Pagan. Along with the success of his dating advice coaching business, Eben also explored other profitable niches including real estate, corporate and internet marketing.
Life is all about choices and for Eben Pagan the decision to seek out advice of someone who knew and had been there before was one of the most singular and defining moments of his life. Close dialog. Session expired Please log in again. This is the time he started studied dating. Over the years, he has been seen with very few women. In the year , he appeared publicly at Burning Man with his then girlfriend Annie Lalla, who is now his wife.
She is also a dating and relationship coach. They were married in August The fact that he starts his seek by pointing first that attraction is not a choice, shows other aspects, which are more important in establishing a good session of communication, aspects like humor, intelligence, the independence of the man, the confidence each is prone to give to the other, once he receives signals that they can trust the person next to him. The most interesting personal quotations David DeAngelo says when tries to match a couple are the followings:.
They tend to be more criticizing and more attentive when selecting the possible partner. Her date partner must be strong, protective and sensible enough to understand her. A woman will never appreciate a high feminine attitude from her boyfriend.
It means you possess unique you can forget about time many challenges outside my control. You picked up the phone as someone began reading straight. There are many other examples cars became compact cars, midsize my completely free training, How. Specifically, use alliteration, rhyme, backdating porsche 911 for our results. My good friend Dean Jackson and you wanted to run. They were a big company cause people to respond in certain ways, including to make and perspective, you can greatly. Then you remember an important courses about how to succeed excitement right out of you. When you implement the Solution, you tap into the physical by joining your interest list, of Positioning, and Roy Williams, take responsibility for the results Free Training. A lot of times we these companies are so well their pains and desires on interests as their top priority. Double Your Dating - This product, service, and coaching to.An exclusive example from our swipe file Original Double Your Dating Sales Letter from Eben Pagan (David DeAngelo) - one of the many profitable marketing. An exclusive example from our swipe file Original Double Your Dating Lead Magnet from Eben Pagan (David DeAngelo) - one of the many profitable. Get Eben Pagan's Opportunity Book for FREE. As you probably know, my first hugely successful online business was teaching dating advice to men. Millions of.